Friday, October 31, 2008
Wednesday, October 29, 2008
Tuesday, October 28, 2008
Wednesday, October 22, 2008
Touchpoint requirements
UPDATE!!!
Required Touchpoints will be due Friday, Nov 7
Brand specific Touchpoints will be due Friday, Nov 14
Touchpoints should include:
Ad sizes for full page ads are as follows:
Magazine non-bleed 8.375" x 10.875" bleed 8.625" x 11.125"
Due today:
Required Touchpoints will be due Friday, Nov 7
Brand specific Touchpoints will be due Friday, Nov 14
Touchpoints should include:
- Letterhead
- #10 Envelope
- Business Card
- Full - Page Magazine Advertisement
- Website Home-page
- Website Interior-page
- 3-5 Brand-specific applications/touchpoints
Ad sizes for full page ads are as follows:
Magazine non-bleed 8.375" x 10.875" bleed 8.625" x 11.125"
Due today:
- Your logo printed with leaders in your industry's logos on 1 sheet of 8.5 x 11 paper
- A list of the brand applications you intend on doing
Tuesday, October 21, 2008
Wed October 21
We will have a short, informal presentation and discussion of touchpoints (also known as applications) during the first half of class. The second half will consist of individual meetings to review the final version of your logos and applications. You may present these to me as you see fit, just be sure it's complete and refined. Friday we will have a presentation and examples of various touchpoints to get you revved up and going for this section.
Sunday, October 12, 2008
Requirements For Wed October 15
Individual meeting: paper presentation supplement due.
For clarification, this needs to be a paper presentation of your brand thus far including the following: (you've created most of this already)
• Mission
• Essence
• Vision
• Process (sketches to final on logo. Show your progression)
• Colors (Primary and Secondary Schemes)
• Type Family (Logotype family, Primary and Text/Bodycopy Type Families)
• 5-6 Trial Applications refined based on feedback you were given during our CLASS meeting
• Final version of sound
• Final version of motion
Everything should be printed and bound except sound and motion, these can be emailed. I gave some thought to the "process book" I discussed with some of you, and, given your workload, decided that if these are printed and bound with wire-o or something similar, this will suffice.
We will work on refining and fleshing out our brand in studio on Wednesday, and I will complete the individual meetings, as well as help anyone who needs further direction. There will be a final keynote presentation on Friday. This presentation should present your brand thus far. Keep in mind, we've seen a lot of what you've done thus far, so make it interesting to the audience. Revisit the presentation techniques we discussed earlier in the semester.
All of these should be printed and presented
For clarification, this needs to be a paper presentation of your brand thus far including the following: (you've created most of this already)
• Mission
• Essence
• Vision
• Process (sketches to final on logo. Show your progression)
• Colors (Primary and Secondary Schemes)
• Type Family (Logotype family, Primary and Text/Bodycopy Type Families)
• 5-6 Trial Applications refined based on feedback you were given during our CLASS meeting
• Final version of sound
• Final version of motion
Everything should be printed and bound except sound and motion, these can be emailed. I gave some thought to the "process book" I discussed with some of you, and, given your workload, decided that if these are printed and bound with wire-o or something similar, this will suffice.
We will work on refining and fleshing out our brand in studio on Wednesday, and I will complete the individual meetings, as well as help anyone who needs further direction. There will be a final keynote presentation on Friday. This presentation should present your brand thus far. Keep in mind, we've seen a lot of what you've done thus far, so make it interesting to the audience. Revisit the presentation techniques we discussed earlier in the semester.
All of these should be printed and presented
Wednesday, October 8, 2008
Requirements For Fri Oct 10
Important Note:
There has been a good deal of leniency thus far in class. This will be the last instance of it. All projects will be due on time, and complete, regardless of circumstance from here forward. Notification of issues must be received no later than 24 hours prior to a project due date, and will be discussed, however if expectations and deadlines are not met, there will be academic consequences. This is not open for discussion. Thanks for your hard work thus far, and as always, I'm looking forward to what you come up with.
Group keynote presentation:
You will be presenting and justifying the following in Keynote:
* Review your mission and vision
* Logo
* Logotype
* Signature (logo and logotype together)
* Motion application (this can be done in flash, or whatever you're most comfortable with. It must move! Keep it simple.)
* Sound (think nbc chime)
5-6 trial applications relevant to your industry. These should be based on your brand brief and timeline you supplied.
Individual Meetings
There has been a good deal of leniency thus far in class. This will be the last instance of it. All projects will be due on time, and complete, regardless of circumstance from here forward. Notification of issues must be received no later than 24 hours prior to a project due date, and will be discussed, however if expectations and deadlines are not met, there will be academic consequences. This is not open for discussion. Thanks for your hard work thus far, and as always, I'm looking forward to what you come up with.
Group keynote presentation:
You will be presenting and justifying the following in Keynote:
* Review your mission and vision
* Logo
* Logotype
* Signature (logo and logotype together)
* Motion application (this can be done in flash, or whatever you're most comfortable with. It must move! Keep it simple.)
* Sound (think nbc chime)
5-6 trial applications relevant to your industry. These should be based on your brand brief and timeline you supplied.
Individual Meetings
Friday, October 3, 2008
Requirements For Wed October 8
Group keynote presentation:
You will be presenting and justifying the following in Keynote:
Printed:
Logo
Logotype
Color palette
See ya Wednesday
You will be presenting and justifying the following in Keynote:
- Review your mission and vision
- Logo
- Logotype
- Signature (logo and logotype together)
- Motion application (this can be done in flash, or whatever you're most comfortable with. It must move! Keep it simple.)
- Sound (think nbc chime)
Printed:
Logo
Logotype
Color palette
See ya Wednesday
Requirements for Monday, Oct 6 (via email, no excuses, call if you have issues sending)
Final Logo, LogoType, and Color Palette.
Thursday, October 2, 2008
Requirements for Friday
Just to clarify:
Two versions of selected concept developed into complete
proposals due—color, type family, signatures (logotype and logo mark together).
Group presentation (paper or keynote)—include a copy of mission,
essence, and attributes from phase one.
The final design will
be selected from this meeting.
Two versions of selected concept developed into complete
proposals due—color, type family, signatures (logotype and logo mark together).
Group presentation (paper or keynote)—include a copy of mission,
essence, and attributes from phase one.
The final design will
be selected from this meeting.
Wednesday, October 1, 2008
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