Let's have digital versions of the work you've completed thus far posted to your individual process blogs by Friday.
Thanks~
Wednesday, November 12, 2008
Friday, October 31, 2008
Wednesday, October 29, 2008
Tuesday, October 28, 2008
Wednesday, October 22, 2008
Touchpoint requirements
UPDATE!!!
Required Touchpoints will be due Friday, Nov 7
Brand specific Touchpoints will be due Friday, Nov 14
Touchpoints should include:
Ad sizes for full page ads are as follows:
Magazine non-bleed 8.375" x 10.875" bleed 8.625" x 11.125"
Due today:
Required Touchpoints will be due Friday, Nov 7
Brand specific Touchpoints will be due Friday, Nov 14
Touchpoints should include:
- Letterhead
- #10 Envelope
- Business Card
- Full - Page Magazine Advertisement
- Website Home-page
- Website Interior-page
- 3-5 Brand-specific applications/touchpoints
Ad sizes for full page ads are as follows:
Magazine non-bleed 8.375" x 10.875" bleed 8.625" x 11.125"
Due today:
- Your logo printed with leaders in your industry's logos on 1 sheet of 8.5 x 11 paper
- A list of the brand applications you intend on doing
Tuesday, October 21, 2008
Wed October 21
We will have a short, informal presentation and discussion of touchpoints (also known as applications) during the first half of class. The second half will consist of individual meetings to review the final version of your logos and applications. You may present these to me as you see fit, just be sure it's complete and refined. Friday we will have a presentation and examples of various touchpoints to get you revved up and going for this section.
Sunday, October 12, 2008
Requirements For Wed October 15
Individual meeting: paper presentation supplement due.
For clarification, this needs to be a paper presentation of your brand thus far including the following: (you've created most of this already)
• Mission
• Essence
• Vision
• Process (sketches to final on logo. Show your progression)
• Colors (Primary and Secondary Schemes)
• Type Family (Logotype family, Primary and Text/Bodycopy Type Families)
• 5-6 Trial Applications refined based on feedback you were given during our CLASS meeting
• Final version of sound
• Final version of motion
Everything should be printed and bound except sound and motion, these can be emailed. I gave some thought to the "process book" I discussed with some of you, and, given your workload, decided that if these are printed and bound with wire-o or something similar, this will suffice.
We will work on refining and fleshing out our brand in studio on Wednesday, and I will complete the individual meetings, as well as help anyone who needs further direction. There will be a final keynote presentation on Friday. This presentation should present your brand thus far. Keep in mind, we've seen a lot of what you've done thus far, so make it interesting to the audience. Revisit the presentation techniques we discussed earlier in the semester.
All of these should be printed and presented
For clarification, this needs to be a paper presentation of your brand thus far including the following: (you've created most of this already)
• Mission
• Essence
• Vision
• Process (sketches to final on logo. Show your progression)
• Colors (Primary and Secondary Schemes)
• Type Family (Logotype family, Primary and Text/Bodycopy Type Families)
• 5-6 Trial Applications refined based on feedback you were given during our CLASS meeting
• Final version of sound
• Final version of motion
Everything should be printed and bound except sound and motion, these can be emailed. I gave some thought to the "process book" I discussed with some of you, and, given your workload, decided that if these are printed and bound with wire-o or something similar, this will suffice.
We will work on refining and fleshing out our brand in studio on Wednesday, and I will complete the individual meetings, as well as help anyone who needs further direction. There will be a final keynote presentation on Friday. This presentation should present your brand thus far. Keep in mind, we've seen a lot of what you've done thus far, so make it interesting to the audience. Revisit the presentation techniques we discussed earlier in the semester.
All of these should be printed and presented
Wednesday, October 8, 2008
Requirements For Fri Oct 10
Important Note:
There has been a good deal of leniency thus far in class. This will be the last instance of it. All projects will be due on time, and complete, regardless of circumstance from here forward. Notification of issues must be received no later than 24 hours prior to a project due date, and will be discussed, however if expectations and deadlines are not met, there will be academic consequences. This is not open for discussion. Thanks for your hard work thus far, and as always, I'm looking forward to what you come up with.
Group keynote presentation:
You will be presenting and justifying the following in Keynote:
* Review your mission and vision
* Logo
* Logotype
* Signature (logo and logotype together)
* Motion application (this can be done in flash, or whatever you're most comfortable with. It must move! Keep it simple.)
* Sound (think nbc chime)
5-6 trial applications relevant to your industry. These should be based on your brand brief and timeline you supplied.
Individual Meetings
There has been a good deal of leniency thus far in class. This will be the last instance of it. All projects will be due on time, and complete, regardless of circumstance from here forward. Notification of issues must be received no later than 24 hours prior to a project due date, and will be discussed, however if expectations and deadlines are not met, there will be academic consequences. This is not open for discussion. Thanks for your hard work thus far, and as always, I'm looking forward to what you come up with.
Group keynote presentation:
You will be presenting and justifying the following in Keynote:
* Review your mission and vision
* Logo
* Logotype
* Signature (logo and logotype together)
* Motion application (this can be done in flash, or whatever you're most comfortable with. It must move! Keep it simple.)
* Sound (think nbc chime)
5-6 trial applications relevant to your industry. These should be based on your brand brief and timeline you supplied.
Individual Meetings
Friday, October 3, 2008
Requirements For Wed October 8
Group keynote presentation:
You will be presenting and justifying the following in Keynote:
Printed:
Logo
Logotype
Color palette
See ya Wednesday
You will be presenting and justifying the following in Keynote:
- Review your mission and vision
- Logo
- Logotype
- Signature (logo and logotype together)
- Motion application (this can be done in flash, or whatever you're most comfortable with. It must move! Keep it simple.)
- Sound (think nbc chime)
Printed:
Logo
Logotype
Color palette
See ya Wednesday
Requirements for Monday, Oct 6 (via email, no excuses, call if you have issues sending)
Final Logo, LogoType, and Color Palette.
Thursday, October 2, 2008
Requirements for Friday
Just to clarify:
Two versions of selected concept developed into complete
proposals due—color, type family, signatures (logotype and logo mark together).
Group presentation (paper or keynote)—include a copy of mission,
essence, and attributes from phase one.
The final design will
be selected from this meeting.
Two versions of selected concept developed into complete
proposals due—color, type family, signatures (logotype and logo mark together).
Group presentation (paper or keynote)—include a copy of mission,
essence, and attributes from phase one.
The final design will
be selected from this meeting.
Wednesday, October 1, 2008
Wednesday, September 17, 2008
A Few KEY-notes (I kill me)
A few notes regarding Keynote and your presentation on Friday.
******YOUR PRESENTATION MUST BE SENT IN KEYNOTE FORMAT, PDFS WILL NOT BE ACCEPTED ******
1. I will need your presentations by 12 a.m. on Friday (as in the night before the actual presentation) So I can get them set up and ready to go for Friday morning.
2. Please send along any fonts you will be using with the presentation. If you're not terribly tech-savvy, ask a classmate for help or email me by Thursday at 5pm and I will assist you.
3. You will be presenting from my Macbook. Because of the room set up, you will be standing in the back of the room while you present. This will also allow you to take advantage of Keynote's presenter's notes feature. Let me know today if you need help setting this up.
4. We will start promptly at 11:30 on Friday.
A few things to keep in mind:
• You're designers, the presentation should be designed
• If something in your presentation is visually distracting, it should be intentionally so
• Um, er, uh means you're not confident in what you're presenting
• Speak loudly, but not obnoxiously
I'll let you know the order of the presentation on Friday. It won't be the same as last time nor will it be alphabetical.
That's all.
Looking forward to you work.
******YOUR PRESENTATION MUST BE SENT IN KEYNOTE FORMAT, PDFS WILL NOT BE ACCEPTED ******
1. I will need your presentations by 12 a.m. on Friday (as in the night before the actual presentation) So I can get them set up and ready to go for Friday morning.
2. Please send along any fonts you will be using with the presentation. If you're not terribly tech-savvy, ask a classmate for help or email me by Thursday at 5pm and I will assist you.
3. You will be presenting from my Macbook. Because of the room set up, you will be standing in the back of the room while you present. This will also allow you to take advantage of Keynote's presenter's notes feature. Let me know today if you need help setting this up.
4. We will start promptly at 11:30 on Friday.
A few things to keep in mind:
• You're designers, the presentation should be designed
• If something in your presentation is visually distracting, it should be intentionally so
• Um, er, uh means you're not confident in what you're presenting
• Speak loudly, but not obnoxiously
I'll let you know the order of the presentation on Friday. It won't be the same as last time nor will it be alphabetical.
That's all.
Looking forward to you work.
Thursday, September 11, 2008
Presentation for Friday Sept 12
Please email your presentations to me at mel2669 at g mail dot com prior to tomorrows class. Given the technical difficulties I've encountered in the past, also come prepared with your presentation on a usb flash drive as well. We will present from my MacBook (if all goes well. Nicolette, have yours in hand) I have determined the order of the presentations. I will call on you individually when it is your turn. Items of note are below:
Presentation length: 10-15 minutes per presentation
Discussion Length: 5 minutes per presentation
Questions to think about when we discuss:
• Do you understand the industry your classmate has identified
• Were the audits clear and concise
• Does your classmate appear to have a strong grasp of what they are communicating and attempting accomplish with their brand
Obviously 5 minutes will not be a great deal of time to touch on these, but we'll give it a go.
I will keep time to ensure everyone has ample time. This timing assumes that some presentations will be shorter. Should we not get to everyones from a discussion standpoint, I will discuss your presentation with you either Friday or by Monday.
Looking forward to seeing what you've come up with!
Presentation length: 10-15 minutes per presentation
Discussion Length: 5 minutes per presentation
Questions to think about when we discuss:
• Do you understand the industry your classmate has identified
• Were the audits clear and concise
• Does your classmate appear to have a strong grasp of what they are communicating and attempting accomplish with their brand
Obviously 5 minutes will not be a great deal of time to touch on these, but we'll give it a go.
I will keep time to ensure everyone has ample time. This timing assumes that some presentations will be shorter. Should we not get to everyones from a discussion standpoint, I will discuss your presentation with you either Friday or by Monday.
Looking forward to seeing what you've come up with!
Wednesday, September 10, 2008
Keynote
There seems to be a bit of confusion as to what your Keynote should contain. It should be an overview of the following items from the book:
• Understanding the business (p.82)
• Market research (p. 84)
• Marketing audit (p. 86)
• Competitive audit (p. 88)
• Stakeholder audit (Audience Audit in your case) (p. 90)
• Language audit (p. 92)
You can use this as an outline for your Keynote if you'd like.
• Understanding the business (p.82)
• Market research (p. 84)
• Marketing audit (p. 86)
• Competitive audit (p. 88)
• Stakeholder audit (Audience Audit in your case) (p. 90)
• Language audit (p. 92)
You can use this as an outline for your Keynote if you'd like.
Tuesday, September 9, 2008
Clarification
Your Keynote presentations should contain both visual and verbal representations of the research you've done up to this point, as well as the information contained in the notes from the lecture. Also, I'd like to see more of your research on your blogs, so I can have an idea of where you're going. Take a look at Curtis' blog here: http://cpickell.blogspot.com/ to see what I'm referring to. (Curtis said I could single him out, just so you know)
Wednesday, September 3, 2008
Sunday, August 31, 2008
Books
I have ordered 2 additional copies of Designing Brand Identity for class use from Amazon.com. These should be available in time for our Friday Sept 5 class.
Thursday, August 28, 2008
Posts
You've all been added to the blog as authors. I'd like you to feel free to post any items you find relevant to the class and class discussions here.
Wednesday, August 27, 2008
The initial post
Hello all,
I will add you all as authors to this blog by Friday. I am going to discuss the process for process blogs with Jamie to ensure I have a clear grasp on how to go about it, and then we'll get moving on that as well.
It was great meeting you all today (yesterday?) and I'm truly looking forward to beginning this journey with you.
I will add you all as authors to this blog by Friday. I am going to discuss the process for process blogs with Jamie to ensure I have a clear grasp on how to go about it, and then we'll get moving on that as well.
It was great meeting you all today (yesterday?) and I'm truly looking forward to beginning this journey with you.
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