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Sunday, August 31, 2008
Books
I have ordered 2 additional copies of Designing Brand Identity for class use from Amazon.com. These should be available in time for our Friday Sept 5 class.
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CONTACT INFORMATION
Mel Hogan, Lecturer
mhogan@kcai.edu
Office Tele: 816.674.6719
Office Hours: Fri, 2:30–3:30 and by Appointment
Course Documents
Phase I
Phase II
Branding Resources
David Airey's Logo Design Process
Chermayeff & Geismar
Logo Inspiration
Barbican
Example of A Solid Presentation (Not Branding)
Martha Stewart Re-Branding
Presentation on Flexible Identity from Jamie
HSBC
BLUE CROSS BLUE SHIELD
HONEYWELL
KCAI
Sites of note
Logo Pond - get critiques from other designers
Logo Lounge
'Brand New' corporate identity blog
Converging Brands
Taxonomy of Cute
A Brief Message
Mark Boulton
The accidental creative
Khoi Vinh
Books of note
Envisioning Information, Edward Tufte
Purple Cow by Seth Godin
Universal Principles of Design, Various Authors
Blog Archive
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